This mini design project was a self-assigned exercise to flex my creative muscles. Based on the “Glow & Grow” design challenge by @designbyayelet on Instagram, the objective was to create a logo and packaging for a fabricated perfume brand, Fleur.

Since provided in the challenge there were four vibrant, distinct colors, I decided to create four sets of packaging with scents inspired by each color of the palette. The visual identity of this project was heavily influenced by 60’s and 70’s visual motifs along with Gen Z TikTok aesthetics.